Product story: Momentic
Momentic is designed to introduce a new way to tell stories in mobile.
Client: Momentic
In 2015, we have launched a mobile storytelling platform before Instagram announced its major change, allowing users to create posts with multiple images.
Let's wrap up this priceless experience which helped us grow many muscles simultaneously as a team in the first place.
Product Goals
We kicked off our product workshops around the idea of 'Evolving media use and mobile devices'. Instagram has become the primary media for photo-sharing, and people are already making up new ways to create stories on it.
These days, the app doesn't allow some commonly favoured features like rich text editing, sharing hyperlinks and, most importantly, posting multi-photo content.
The last one seemed like a natural user behaviour since people usually take a series of pictures during their holidays, events and parties they attend and so on.
Discovery first
Instagram led the way in the emergence of specific user personas within years, so we pinpointed these user types first: What are the main 'creator' types and their daily content routine?
First, we started a deep dive into Instagram user behaviours by populating a list of quality-focused content creators.
Then we conducted interviews with a group of admirable creators to design the MVP around the insights we extracted.
We used these personas to form our user acquisition strategy because they led us to specific user types in the app.
Sketching
Those were the days that time really matters because even though UX discussions were crucial, we had realised the value of keeping a momentum to achieve a minimum viable product. Whatever we did had to be quick but also reasoned.
So we elaborated sketching and creating playful mock-ups as the fastest possible way to iterate the design concept.
Wireframing
After a couple of fast-paced product sprints, including an evolving prototype phase, we launched the very first version by inviting our test users.
Reactions were promising on the features; almost everyone enjoyed what they used at first sight, and we collected vital feedback.
User Interface Design
We have prepared the initial interface designs on Sketch.
When the time was right for the hand-off, I have delivered first set of designs to our front-end developers using Zeplin.
Launch 😎
After a couple of fast-paced product sprints, including an evolving prototype phase, we launched the first version with our test users. Reactions were promising; almost everyone enjoyed what they used at first sight, and we collected vital feedback.
Designing a social media platform is more complicated than we think since it depends on the content people create and their interactions. Iterating the design with intuitions and fast-changing user behaviours was the most challenging part.
