Product story:
Nine Personalities
Nine Personalities is a brand-new audible story experience to start learning how human personalities work.
Client: Reconnect LLC
Motivations were simple: podcasts and other forms of audible content was skyrocketing in the recent years, and apps about psychology was the same.
Product Goals
Initial discussions about what we need to create were formed around two:
Rather than asking questions to ‘identify’ a user’s personality type, we’ve preferred to find a more intuitive way to let people discover it in their own way.
Although ‘personalities’ was a familiar, even popular topic among average internet user, we need to harness the power of audio-visual storytelling to reach a broader audience.
Discovery first
It’s a content-focused project, but it’s still a mobile product so we set three work streams: Story, Design, and Coding. To make sure that the content was inline with a valid personality system, we hired a seasoned personality consultant and a screenwriter to kick-off story workshops.
On the other hand, the main problem we needed to solve was how to tell the story in a new experience.
Early product discussions were mostly shaped around the idea of ‘scene design’ and story mechanics. We tried to harness all the relevant abilities of iPhone to design the most entertaining experience.
Sketching
Almost all the media we consume in mobile was created in vertical form now, so the idea of ‘vertical screen storytelling’ guided our design discussions, and the sketches as well.
Simplicity and fluency of old-school adventure games were also helped us to shape the app’s user experience design.
Wireframing
While designing the user flow, we always intended to gain a storytelling pace which doesn’t exceed the required attention space the user needs to digest the content.
So, we placed the main element of the experience we created between the scenes: The Empathy Check.
User Interface Design
Rather than creating a ‘contemporary’ look with obvious visual elements, we decided to create an authentic atmosphere with original artwork and illustrations.
A UI designer and an illustration artist worked to create the app’s look and feel, without any compromise on usability since it was the top priority for the user experience we designed.
Launch.
Nine Personalities offers over 70 minutes original audible story with authentic artwork in a brand-new user experience on mobile platforms.
Enjoy!
